Starwood Hotels & Resorts Worldwide announced its new
destination sensation brand,
Aloft® Hotels, will open a new
property in Cupertino,
California in early 2013. Aloft Cupertino will be the third Aloft to
open in California and its second in Silicon Valley, following the
opening of Aloft San Francisco Airport in 2012. Owned by a
venture between Shashi Corporation and Somera Capital
Management, Aloft Cupertino will deliver style at a steal with 123
spacious, loft-like rooms, forward-thinking technology and a
vibrant, social atmosphere.
“The Aloft brand is perfectly suited for Cupertino, one of the most dynamic cities in Silicon Valley,” said
Allison Reid, Senior Vice President of North American Development for Starwood. “Aloft is now 55 plus hotels
and, fueled by the brand’s popularity among savvy travelers, we continue to aggressively grow the brand
across North America and around the world.”
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